While Millennials and Gen Zers were both the first generations to fully grow up online, many people believe they differ in that Gen Zers will be more groundbreaking than Millennials could ever dream of being in the long run.

Fighting words?

Maybe.

Let’s dive in by taking a brief look at the characteristics both generational groups possess as “digital natives”.

Gen Z and Millennial Traits: A Breakdown

First up is the Millennials.

Millennials value authenticity, embrace loyalty programs, engage with brands on social networks many Gen Zer’s consider dead like Facebook, and for them, price is critical but brands MATTER.

Gen Zers, on the other hand, are racially diverse, ethnic, heart-based, progressive, and on track to be one of the most educated generations yet.

They like to avoid labels, promote inclusivity, and they really take the time to evaluate all of their options before committing to any one choice or purchase.

For both generations, having your finger on the pulse of what they want and what encourages them to pull out their credit card to buy is an absolute must if you want to take full advantage of their massive spending power and stay current on social media trends.

Marketing to Gen Z and Millennials: the Strategies

Let’s face it:

Marketing to a younger customer base isn’t always the easiest task. Historically, it’s been fairly tricky.

First, you need to track demographic data — a task in and of itself. Then you need to keep up on marketing trends, which come and go with the day of the week.

That said, the fact that Millennials and Gen Zers tend to spend so much time online can make it somewhat easier for you to learn their buying behaviors and make things less of a guessing game for you in the long run.

Don’t make the same mistake so many other internet marketers make though, which would be treating Gen Zers and Millennials like a singular block. This is a surefire way to come off as out of touch, or as they say — “Hello, Fellow Kids”-like.

In summary:

To market successfully to Gen Z and Millennials, you must learn to bridge the gap between them and other generations, like the boomers. For all the similarities the two generations share, connecting with buyers in the Gen Z and Millennial categories starts with understanding their unique digital behaviors and social quirks.

On that note, let’s jump right in.

1. Put an extreme emphasize on branding and visual content

Gen Z and Millenials love eye catching, visual content.

When it comes to social media platforms, both generations agree that YouTube, TikTok, and Instagram are their preferred social media networks . And when asked which networks they want to see brands use more of, most said Instagram and YouTube.

Marketers should also consider incorporating short-form video content into their strategies and developing bite-sized content, such as the much loved Instagram Stories.

Short-form videos that use overlays, music, and visual effects have proven to be marketing gold for brands and influencers alike. Simply look no further than the recent boom of TikTok as great evidence of this phenomenon. 25% of the almost 700 million users worldwide between the ages of 10–19 say TikTok is a vital part of how they make their buyer decisions.

Therefore, stylized video and visual content should be one of your top priorities when it comes to marketing to thes etow generations. They want fresh, dynamic, and new. Not static, boring, or anything they might associate with boomers.

2. Try your hand at interactive content

If you want to capture Gen Z’s and the Millennials’ attention on social media, you’ll want to use a good combination of interacity and creativity. That means you need your customers to do something (such as tap, swipe, click) when they find their way onto your posts.

Basically, take the initiative.

Do anything you have to in order to foster interaction and conversation on social media between yourself and your potential buyers. To do this, you can turn to interactive features such as twitter polls, quizzes, stickers, and sliders, which will give you a chance to learn about your customers while also winning some of their attention — which is absolutely pivotal.

Keep in mind though: a combination of interactivity and coming up with your own unique personalization scheme is key when speaking to potential customers in the Gen Z and Millennial age range who want to support brands that value them as people.

Your interactive content can help aid and encourage customers to make purchasing decisions that evolve your company. Just look at brands like Topshop, that do a great job of featuring quizzes on their sites to help shoppers identify the styles that speak to their personalities the most.

3. Use TAGS to your advantage

While it more or less goes without saying in 2022, using industry relevant tags that your potential customer base also cares about is one very important aspect of marketing to Gen Zers and Millennials that you won’t want to miss out on.

For example:

• You can enable your customer base to tag themselves while at your physical location so that they can share the activity with all their friends and family (free word-of-mouth marketing for you!)
• You can then encourage customers that follow you on social media to share this user-generated content (e.g. customer photos) coupled with your brand hashtag for even more free marketing.
• You can kindly ask customers to tag their friends and family on your posts to invite new potential buyers to your brand’s social feed.

One example of all of this “out in the wild” is Disney Springs, which has a constant stream of customer interaction photos to promote to their followers, thanks to their unique variety of branded hashtags.

4. Use FOMO to your advantage with time-sensitive posts

One very important aspect of marketing to Gen Z and Millennials to consider is FOMO, as in: FEAR OF MISSING OUT.

Potentially missing out on anything relevant is a huge buying factor for both generations. So, how might you tap into your audience’s FOMO?

ACT FAST with time sensitive posts!

Instagram Stories, for example, gives brands the ability to implement and monitor time-sensitive engagement. This is how you can essentially become a near constant part of your potential buyers feeds via notifications.

You can also use a new feature Instagram recently released called Drops, which helps business owners create buzz for upcoming specials, launches, and events that are available only for a limited time.

5. Put your brand’s sense of humor front and center

Don’t have one?

You should!

Gen Zers and Millennials love a good ‘inside joke’ or meme. Find a way to incorporate a trending one into your marketing — and boom!

You’ll be well on your way to going viral!

The challenge for most business owners is keeping up with the lightning fast speed of the internet. Don’t be the guy posting a few month old meme that’s no longer relevant with the youngsters.

You’ll just seem out of touch.

What matters most here is that your brand has a distinct voice. Find it and showcase it. Showing your more human side can go a long way with these two younger generations, which tend to be heart-based decision makers.

What better way is there to penetrate someone’s heart than by making them laugh?

6. Respond to followers quickly

One of the worst grievances a business owner can commit is not responding to followers on social media in a timely manner. This is especially true with Gen Zers and Millennials, who require quick responses in order to stay interested.

According to Sprout research, 41% of Gen Z consumers say they would make a purchase from a brand that delivers fast, responsive customer service over a competitor.

Not only does giving followers your full and undivided attention go a long way to boost brand loyalty, it also proves you have strong customer service, an essential part of any marketers social strategy.

7. Amplify your brand’s beliefs and values

As we already touched on, Gen Zers and Millennials tend to be very heart-based consumers. These are groups of people that tend to care a lot about social issues and where their money is going more than previous generations.

Therefore, they tend to like when brands are willing to take a strong stance for what they consider to be the right issues. In fact, Gen Z consumers in particular are three times as likely as other generations to say a brand’s purpose is to service communities and society.

This belief system seems to directly correlate with Gen Z’s strong desire to be heard by their fellow peers and express their beliefs with no judgment.

With that said, be tasteful. Business owners should always be very mindful of how they present their stances on various social issues. It’s imperative that you do so in an appropriate manner or you could totally miss your target and do more damage than good.

8. Welcome customer feedback and reviews

While some business owners may fear reviews, not wanting to ever risk getting a bad one, you should actually welcome them — especially from Gen Zers and Millennials, who tend to love leaving reviews due to the possible internet virality factor they offer (See: Amazon Reviews, which regularly get turned into memes that go viral).

With that in mind, sometimes the very best thing a business owner can do to encourage purchasing behaviors is to…say absolutely nothing at all. According to Sprout’s Digital Natives Report, 82% of Gen Z consumers will buy from a brand only after reading reviews from other customers on social media.

Therefore, working customer testimonials into your social strategy will help you build your company’s online reputation by building your overall credibility through social proof.

You can also reach out to your buyers after the fact to request a review. Just make sure you make it as easy as possible for them to leave their feedback, be it negative or positive (hey, it happens!) and don’t be afraid to respond.

In summary…

Marketing to younger consumers is really just a matter of finessing them properly — to use their own terminology for a moment.

Bring visual content. Bring authenticity. Bring more enriching back-and-forth conversations with your customers.

It’ll go a LONG way in the long run when it comes to marketing to these two generations in particular.

By taking the time to learn about Gen Z and the Millennials preferences, interests, and what makes them special compared to past generations, you’ll be able to build valuable relationships with them that reward everyone involved.

Ready to take your Gen Z and Millennial marketing to new heights? Follow Stellar Service Group on Linkedin, Twitter, and Facebook for daily tips and weekly blog posts.

Viral marketing can seem like a blessing from heaven to any new and struggling start-up looking to find success right out the gate.

It’s simply the speediest and most effective business advertising methodology to effectively get the news out about your company or brand.

Nonetheless — there’s a catch:

It…isn’t particularly the easiest task in the world to become a smash online sensation overnight.

While, yes, viral marketing can be a Godsend to the budding entrepreneur, for the vast majority, virality must be accomplished by essentially throwing a lot of different stuff on the wall and seeing what sticks.

Familiarizing yourself with the in’s and out’s of viral advertising, its associated methods, and the most popular industry standards can assist you in arranging a satisfying presentation that will help increase your chances of becoming a web sensation and expanding your industry cred.

In this article, we will take you through the nitty gritty on viral marketing, its significance, and methods.

Let’s dive right in, shall we?

We know what you’re probably asking.

So…What is Viral Marketing anyway?

We’re glad you asked.

Living in the age of Tik Tok and Instagram, you have most likely run into a plethora of different “challenges”.

You’ve probably retweeted and shared trending posts on Twitter and Tumblr.

Perhaps you know of a nearby coffee shop or restaurant that became famous online by posting a clever tweet or IG post promoting deals.

This, in short, is what viral marketing is all about.

Viral marketing is a business publicity methodology where a promotion or post is shared across the web by many individuals. These posts cause people to discuss your item by really igniting their interest, further captivating them.

With this sort of marketing, the clients become the advertisers of the brand or item.

For example, let’s assume you send out a few tweets per day. Then let’s suppose one out of ten of those tweets is really promoting an item, either straightforwardly or by implication. That makes YOU the advertiser of the brand without even being partnered with it!

At this point, you’re probably wondering:

Ok, so how can I circulate around the web?

While in the past, becoming a viral online sensation was something of a difficult situation, today it has actually become a lot simpler.

There are a bunch of strategies you can follow, and assuming your content speaks to the audience, they will share it. This will in turn cause a domino effect type reaction, and your post will spread like a wildfire around the internet.

The Significance of Viral Marketing

Have you ever seen how certain HR directors hunt like sharks to track down the most innovative viral marketing supervisor?

That’s because they understand how powerful of a marketing tool it can be regardless of whatever business needs it. A creative enough viral marketing director and viral marketing plan can all but guarantee an expansion in your rush hour gridlock and eventually — your business deals and industry recognizability.

While viral marketing is totally an accident in many cases, often, it’s the result of a lot of backend leg work.

It also comes with several advantages, such as:

• Minimal advertising expense
• Quicker brand recognizability for newer companies
• Brand mindfulness and reach
• Growth of your company or organization in a brief time frame

Viral marketing system is, in short, a financially savvy publicizing method for large and private companies alike. It involves (unrealized) advertisers who will like and share your posts — your substance — entirely free of charge. It can also help cut down on the expense that you would normally spend on paid promotion.

Viral marketing can help you attract a different kind of crowd, presenting your brand to a larger scope of people than you may have initially intended. In this respect, virality can be a much more compelling option than most other forms of paid advertisements.

Want fast growth?

The very best thing about viral marketing is that it leads to fast brand development. Typically, getting your name out there is a long and winding process that can take years. When promoting yourself on social media, you can do so in a much shorter span of time.

There are two popular forms of viral marketing: the kind that brings tears to your eyes and the kind that makes you laugh. Either way, it ignites enough of a reaction out of you where you can’t help but immediately share whatever it is with your companions and supporters, which will in turn launch a whole chain of virality for you as everyone else begins to share it, too.

Motivating force viral marketing is one of the best approaches to getting the message out there about your brand or business. This kind of promoting technique involves offering clients certain prizes or incentives if they retweet or share your content. One example of this could be a discount of some kind.

While using viral marketing to become a breakout web sensation can be a science, the component of chance also plays a critical role in things. Sometimes you may go months on a mission without being generally welcomed by the crowd. This sort of campaign is generally directed by huge organizations and many different partnerships.

Other times, you may get lucky and have a straightforward tweet go viral and shoot your brand straight to the top.

Again: it can really come down to the luck of the draw.

Examples of Viral Marketing

Viral marketing has found its way into many different company marketing strategies, and for good reason. Here are a few examples of some of the most renowned content that went viral.

ALS Ice Bucket Challenge

If you used the internet in 2014, there’s no way you missed the ALS Ice Bucket Challenge that was all over social media at the time.

In this challenge, the previous participant invited new ones to empty a large bucket filled with ice water on their heads. The participants had 24 hours to complete the challenge. In the event of refusal, the invited participant had to donate money to the cause instead.

If a participant decided to complete the challenge, the participant was required to nominate at least three more people to participate. Then, a long chain would be formed.

E.l.f.’s #eyeslipsface Cosmetic Challenge

Over the past few years, Tik Tok has proven to be one of the most ideal platforms for marketers. Many brands, from service companies, to art, books, movies, and music — are being promoted through the platform to target Gen Z.

E.L.F. took advantage of this trend by creating a viral campaign on TikTok. The brand spent an ample amount of time on research and began a campaign to target Gen Z by creating a buzz around a specific song. By creating a hashtag entitled #eyeslipsface that spread across TikTok at lightning speed, the campaign encouraged users to post videos of their eyes, lips, and face with the song that was specially created for the campaign.

The video was in turn shared with their followers and as a result, over 2.8 million videos were created by Tik Tok users.

Popeye’s Chicken Sandwich

Everyone has probably heard of the Popeyes Chicken Sandwich.

That’s all thanks to its brilliant marketing campaign.

Once again: sometimes, viral marketing is nothing more than spontaneously posting a single tweet and watching it go viral. This, in short, is what happened with the Popeye chicken sandwich in 2019.

It went so viral that people even started drawing comparisons between Popeye’s chicken sandwich and the classic chicken sandwiches at the much-loved Chick-Fil-A. Chick-Fil-A then saw the opportunity to rejuvenate their marketing campaign and claimed it by calling themselves the “original”.

Popeye’s retweeted the tweet with a funny response, and thanks to this alone, people started rushing to Popeye’s to get a taste of their sandwiches and decide for themselves which one was best.

In this blog, we went over a number of techniques that you can use to make your brand or company go viral online.

With that said, never forget that the most vital part of viral marketing is getting to know who your target audience is.

According to Tevin Jackson, CEO of StellarServiceGroup.com,

“Knowing your core audience will help you do a better job of creating the kind of content you need generate more traffic or sales. It’s also extremely crucial for you to figure out what platform works the best for you. For instance, if your target audience is Gen Z, you should use platforms such as TikTok and Instagram to reach out to more people. If you use Facebook, your plan will fail, as Facebook is not trendy with Gen Z anymore.”

So what are you waiting for?

Get out there and try your hand at your first viral marketing campaign.

You can only truly fail at it if you don’t start.